We started this campaign because of dogs.
Not in an abstract way, and not because it was a neat cause to put on a poster. It began with the same story we kept hearing again and again from ordinary people across the UK: dogs shaking uncontrollably, hiding in cupboards, refusing to go outside, trying to claw through doors, and sometimes bolting in panic. For many owners, “firework season” isn’t a night of celebration — it’s weeks of dread, broken sleep, and fear that their companion will hurt themselves or run. We saw how normalised that suffering had become, and we couldn’t accept it.
But as soon as we began speaking out, it became clear that this isn’t only a dog issue.
Fireworks don’t discriminate. They frighten cats, horses, farm animals, and wildlife. They disrupt nesting, feeding, and migration, and they can drive animals into dangerous roads or away from their young. They add stress and risk to people who work with animals — vets, rescue centres, kennels, farmers, and volunteers — who often spend nights responding to emergencies that never needed to happen in the first place.
And beyond animals, we’ve learned from veterans and serving personnel, and from people living with PTSD, anxiety, autism, sensory sensitivities, and other mental health conditions. Sudden bangs and flashes can trigger panic attacks, flashbacks, and intense distress. For some, it means days or weeks of heightened stress, not knowing when the next explosion will come. Parents tell us about children who can’t sleep. Caregivers tell us about loved ones who become frightened, disoriented, or overwhelmed. People who already have enough on their plate shouldn’t have to brace themselves for “random fireworks” outside their home.
That’s why our message is simple: the problem isn’t celebration — it’s unpredictability and private use.
We’re not here to demonise people. We’re here to protect the vulnerable and raise awareness about harm that’s been brushed aside for too long. Our focus is practical: reduce suffering by changing what’s normal and what’s allowed. When fireworks are used, they should be controlled, planned, and predictable — not sold for anyone to set off at any time, in any street, with no warning.
We run this campaign with one clear purpose: to protect and to inform.
We do that by telling the truth consistently, where people actually see it — on social media. We share real stories, real consequences, and clear actions people can take. We run targeted adverts to reach the audiences who need to hear this message most: buyers, bystanders, and decision-makers. And we urge people to share, because awareness spreads faster person-to-person than any press release ever will.
We also ask for donations, because campaigns cost money. Adverts cost. Printing costs. Reaching beyond your immediate followers costs. Every contribution helps us keep the message going, amplify voices that are too often ignored, and push for change that puts safety, compassion, and responsibility ahead of impulse.
If you’re here because you’ve lived through those terrifying nights — whether with a dog, another animal, or in your own mind — you’re not alone. And if you want a UK where celebration doesn’t come at the expense of suffering, we’d love you to stand with us: share, donate if you can, and help us protect those who can’t protect themselves.